What is the culture of tomorrow?
And how can brands genuinely be part of it?
In 2026, culture lives at the intersections: where sport meets sound, the track meets the street, and a morning run turns into a block party. It’s fast, local and deeply human, even as AI reshapes what we see, wear and share.
But what can’t be automated is presence. Real energy.That’s why I focus on building and activating brands through cultural ideas and physical experience. Community runs, local activations, cultural hubs and communication that feels more like a friend’s backyard than a showroom.
In 2026, culture lives at the intersections: where sport meets sound, the track meets the street, and a morning run turns into a block party. It’s fast, local and deeply human, even as AI reshapes what we see, wear and share.
But what can’t be automated is presence. Real energy.That’s why I focus on building and activating brands through cultural ideas and physical experience. Community runs, local activations, cultural hubs and communication that feels more like a friend’s backyard than a showroom.
Retail spaces are evolving into meeting points. Events are the new ads. And participation beats performance every time. People want to feel something real. And that starts on the ground, not in the algorithm.
As a brand activator and creative director rooted in movement and culture, I help brands lead with rhythm, relevance and real connection.
Because in this new era, we don’t follow trends.We set the pace.
As a brand activator and creative director rooted in movement and culture, I help brands lead with rhythm, relevance and real connection.
Because in this new era, we don’t follow trends.We set the pace.
Energy
Transmissions
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As part of my ongoing research of Cultural Innovation, I host a series of conversations with those who are close to the 🔥. Together, we study where new ideas come from: the fashion, music, and technology that drive renewal and change. For now, I transmit our findings once a month, and clustered in seasons.
My interviews are ENERGY EXCHANGES and in between I fill the void with ENERGY SOURCES.
I’m a Brand Activator
and Researcher of Cultural Innovation
and Researcher of Cultural Innovation
In my practice I apply the knowledge, contacts, and skills I gained during my years working in commercial advertising for global clients, to create culturally progressive content, experiences and partnerships. My aim is to initiate and realise purposeful collaborations that take things beyond your internet bubble, giving substance, territory, and attitude to brands and their messages. Offering services such as copy and script writing, creative direction, concept development, cultural mapping and match-making, I create zeitgeist experiences for the brands and customers of tomorrow.
Agencies/Brands include: BAM, Bejond, C/O, DOKYO, FRTWTY, Gharage, Hyperfocus, InSocial Media, Jung von Matt, Kemmler Kemmler, New Balance, Nike Berlin, The Ambition and more.
